Who Are We? 

At our core, RONIM is an insights agency with a creative’s spirit.

RONIM is a consumer and audience insights agency specializing in deeply immersive ethnographic research. We deliver insights in the most creative and immersive ways possible… think transforming a room into consumers home, cultural trend trek in the favorite neighborhood of your customer or creating a documentary style video to show your teams. We are beyond the standard PowerPoint presentation (though we will provide that if you really really want it).​

Our Services 

  • Deep Immersive Qualitative and Ethnographic Research
  • Expertise in International Qualitative Research
  • Marketing and Creative Qualitative Testing
  • Agency New Business Pitch Inspiration Qual Research and Films
  • Advertising Creative Strategy/Planning
  • User Experience Research
  • Media Audience Research
  • Marketing and Creative Consulting
  • Trend and Concept Tracking
  • Product and Innovation Research
  • Ethnic and Subculture Immersive Research


RONIM focuses first and foremost on the human behind the answers. Our goal is to understand the basic human emotions and expressions of the individual and translate that into deeply immersive, actionable insights. RONIM’s view is a truly human insight presented in an inspiring manner will drive systemic change through processes and organizations.​


Courtney Minor

Strategist + CEO


Creative, hard-working and technically skilled consumer & audience insights/planning strategist with a love of big picture thinking. Backed by strong experience in the Apparel (Gap Inc.), Beauty (Coty Luxury & Mass Beauty), Agency Strategy & Planning, and FMCG (Reckitt Benckiser and P&G) industries, solid credentials (BS in industrial engineering) and strong proficiency in best in class marketing and market research techniques.